Oakley – Innovation That Pushes Boundaries
The Oakley story began in 1975, when founder Jim Jannard started crafting specialized BMX handlebar grips in his garage, selling them from the trunk of his car at motocross events. The name Oakley was inspired by his English Setter, "Oakley Anne." The brand’s breakthrough came in 1984 with the launch of the Eyeshades, its first performance sports sunglasses, designed specifically for the demands of riders. Since then, Oakley has been synonymous with innovative design, premium materials, and groundbreaking technologies like the Plutonite lenses (1985) and High Definition Optics (HDO), which deliver unmatched clarity and protection.
Whether you’re cycling, skiing, or embarking on outdoor adventures, Oakley offers sports eyewear, helmets, and accessories that excel in durability, longevity, and UV protection. The brand collaborates closely with top athletes, focusing on athlete-driven design to create products that meet the needs of both professionals and enthusiasts.