Powerbar: The right energy for your peak performance
Powerbar is a renowned name in the world of sports nutrition and for decades has stood for high-quality and innovative products that help athletes to maximise their performance. The origins of the company date back to the 1980s, when endurance athlete Brian Maxwell and his wife Jennifer developed a concept to make athletes' energy supply more efficient during training and competition.
1986 was the year in which the first Powerbar was launched on the market. The innovative energy bar combined carbohydrates, proteins and essential nutrients in a compact form and quickly became an indispensable companion for athletes worldwide. With the success of the original bar, Powerbar continued to expand and diversify its product range.
Today, Powerbar offers an extensive selection of products that are specially tailored to the needs of athletes in different phases of their training cycle. In addition to the classic energy bars, the range also includes gels, drinks, electrolyte tablets and protein products. A particular highlight are the Powerbar Energize bars, which guarantee a quick and long-lasting supply of energy with their proven C2MAX Dual Source Carb Mix technology. Equally popular are the Powergel Shots, which provide an easily digestible source of energy during training.
Another innovative product is the Recovery Sports Drink, which has been specially developed to support recovery after intensive training sessions. It not only provides proteins for muscle repair, but also carbohydrates to replenish energy stores. Powerbar attaches particular importance to the scientifically based development of its products and works closely with nutritionists and top athletes to ensure effectiveness and safety. Added to this is the quality of the ingredients. The company favours high-quality, natural ingredients and deliberately avoids the use of questionable additives. Sustainability and transparency are also core values for Powerbar. The products are manufactured under strict quality controls and frequently tested for banned substances in order to offer athletes the highest level of safety.
With a broad product range that appeals to both amateurs and professionals, Powerbar has been ensuring that athletes worldwide can achieve their goals and exceed their limits for decades.