Magura - #racingisyellow
Magura, a company steeped in tradition that has been setting standards for over a century, is an integral part of the international bicycle industry. Founded in 1893 in Bad Urach, Germany, Magura initially began developing components for the emerging automotive industry. However, the company soon focused on the bicycle sector and took on a pioneering role in the manufacture of braking and steering systems.
A particular breakthrough for Magura came in the 1980s with the introduction of hydraulic rim brakes for bicycles. This innovation quickly gained recognition for its superior braking power and minimal maintenance requirements. Even today, these systems are still regarded as trend-setting and have earned Magura a reputation as a pioneer in bicycle braking technology.
Over the years, Magura has consistently expanded its product portfolio and today sets new standards in the industry with its MT series hydraulic disc brakes. These products are known for their outstanding performance, reliability and low weight. Mountain bikers and e-bike enthusiasts in particular appreciate Magura's brakes, which ensure maximum safety on demanding terrain.
Magura's commitment to quality and technological innovation is underpinned by its close collaboration with professional athletes and enthusiasts. This enables the company to develop products that meet the needs of riders and take the dynamics and safety of riding to a new level.
With a strong combination of tradition and cutting-edge technology, Magura remains an indispensable player in the world of cycling and a brand that cyclists around the globe can rely on.