SRAM - the giant from Chicago
SRAM is one of the biggest producers of bike components in the world. The US-American company is located in Chicago and was founded by 3 friends in 1987. SRAM became apparent with the Grip-Shift, which changes the gear by swivelling at the bar. SRAM became a giant for bike components for beginners and pros both on mountain and race bikes by buying companies like Sachs, Rock Shox, Avid, Truvativ and Zipp.
SRAM keeps on surprising the bike scene with new, revolutionary ideas and innovations for bikes. Most of the SRAM gear components are developed in Germany, where they run an ultra-modern centre for research and product design in Schweinfurt. The SRAM XX1 has been designed there. Besides drive train components, SRAM offers also derailleurs, cranks, chains, cassettes, brakes, wheelsets and power meters.